How to get a site that looks like yours

“Modern and clean” describes half the internet, so it gives the assistant almost nothing to work with. Describe how the site should feel and who it is for instead. Feelings lead to real choices about colour, type and layout.

A warm, slightly old-fashioned bakery site. It should feel like walking in at six in the morning: flour, wood and handwritten chalkboard prices. Our customers are neighbours, not tourists.

Specific content leads to specific design. A menu with fourteen dishes is designed differently from one with four, and a firm with a founder’s story looks different from one built around prices.

Share what you can, even roughly: your services and prices, opening hours, what makes you different, and how you talk to customers.

We offer three massages: 30 min for 45 €, 60 min for 75 € and 90 min for 105 €. Open Tuesday to Saturday, 10 to 18. We are relaxed and a bit funny, never clinical.

Memorable sites usually do one thing loudly and keep everything else calm. Pick your one thing: an unexpected colour, a characterful typeface, oversized photos, hand-drawn icons or playful motion.

Use one very bright colour, a sharp tomato red, and keep everything else black and white.

Use a big, expressive serif for the headlines, and keep the rest quiet and simple.

Movement can make a site feel alive, or make it feel busy. The assistant adds some by default when it suits the style, so say what you want:

• “Fade the sections in gently as you scroll.”
• “Make the product cards lift slightly when you point at them.”
• “Add a slowly scrolling row of our client logos.”
• “Make the numbers count up when they come into view.”
• “Keep it still: no animation.”

Visitors who have turned off animations on their device will not see them either way; the site respects that setting.

Paste a link to a site you like, or to your current site, and say what exactly you like about it. The assistant can read the page’s words, but it cannot see how the page looks, so describe the look in your own words too, and say what you do not want.

I like https://example.com: big photos from edge to edge, very little text, and a menu that is just a few words in the corner. I do not want anything that looks like a template with rows of icons.

Real photos of your place, your people and your work make the biggest difference of all. Where the assistant has no photo, it leaves a labelled placeholder that says what the picture should show, such as “the counter at dawn, warm light”.

Treat those labels as a shot list. Add the photos with the image button in the chat box, or drag them in, and say where they should go. Even good phone photos, taken in daylight and in the same style, beat stock images.

“Make it pop” leaves the assistant guessing. Point at the thing that feels off and say what is wrong with it.

Small requests get small changes. If you want a different style altogether, ask plainly, and the assistant starts the design over instead of recolouring the old one.

Redesign the whole site with a completely different look: darker, more editorial, with large photos.

To choose the new look yourself, use Redesign at the top of your project. Search and browse well-designed sites, pick one, and decide whether your text and images stay as they are. Your current version stays in the history, so you can always go back.

Most visitors will see your site on a phone. Switch the preview to the phone view after each change and mention anything that feels cramped, too small or too long.

You never need design jargon, but a few words make requests quicker.

Serif and sans-serif

Serif letters have small “feet” and feel classic or editorial. Sans-serif letters are plain and feel modern.

White space

The empty space around things. More feels calm and premium; less feels busy and energetic.

Contrast

How strongly things stand out from each other. High contrast is bold and punchy; low contrast is soft.

Accent colour

The one colour saved for buttons, links and highlights.

Hero

The first thing visitors see at the top of the home page.

Grid and asymmetric

Tidy, even columns versus deliberately uneven, magazine-like layouts.

Hover

What happens when a mouse pointer rests on something, such as a card lifting or a colour changing.

Scroll reveal

Content that fades or slides into place as you scroll down to it.